Understanding global cultures : metaphorical journeys through 23 nations

Author(s)

Bibliographic Information

Understanding global cultures : metaphorical journeys through 23 nations

Martin J. Gannon

Sage Publications, Inc., c2001

2nd ed

  • : cloth
  • : pbk

Available at  / 19 libraries

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Note

Includes bibliographical references (p. 437-446) and index

Description and Table of Contents

Description

The First Edition of this book introduced a new method, the cultural metaphor, for understanding the cultural mindset of a nation and comparing it to other nations. This new edition develops the method and applies it to a fascinating range of 23 case studies of countries in Europe, the Middle East, Asia and North and South America.

Table of Contents

PART ONE: INTRODUCTION Understanding Cultural Metaphors PART TWO: AUTHORITY RANKING CULTURES The Thai Kingdom The Japanese Garden India The Dance of Shiva Bedouin Jewery and Saudi Arabia The Turkish Coffeehouse The Brazilian Samba The Polish Village Church Kimchi and Korea PART THREE: EQUALITY MATCHING CULTURES The German Symphony The Swedish Stuga Irish Conversations PART FOUR: MARKETING PRICING CULTURES American Football The Traditional British House PART FIVE: CLEFT NATIONAL CULTURES The Malaysian Balik Kampung The Nigerian Marketplace The Israeli Kibbutzim and Moshavim The Italian Opera Belgian Lace PART SIX: TORN NATIONAL CULTURES The Mexican Fiesta The Russian Ballet PART SEVEN: SAME METAPHOR, DIFFERENT MEANINGS The Spanish Bullfight The Portuguese Bullfight PART EIGHT: BEYOND NATIONAL BORDERS The Chinese Family Altar

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