There's a customer born every minute : P.T. Barnum's secrets to business success
著者
書誌事項
There's a customer born every minute : P.T. Barnum's secrets to business success
AMACOM, c1998
- : pbk
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注記
Includes bibliographical references (p. 201-205) and index
内容説明・目次
内容説明
This text explores Barnum's genius for making money. It follows his career, revealing business tactics along the way and outlining marketing strategy for "Barnumizing" a business to achieve higher visibility and profits.
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