Communication theories : origins, methods, and uses in the mass media

Author(s)

• Severin, Werner J.
• Tankard, James W.

Bibliographic Information

Communication theories : origins, methods, and uses in the mass media

Werner J. Severin, James W. Tankard, Jr

Addison Wesley Longman, c2001

5th ed

• : international ed

Note

Includes bibliographical references and index

Details

• NCID: BA51016883
• ISBN:
  • 0801333350
  • 9780205727261
• LCCN: 00021454
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xv, 411 p.
• Size: 24 cm
• Classification:
  • LCC : P90
  • DC21 : 302.23
• Subject Headings:
  • LCSH : Mass media
  • LCSH : Communication