Communication theories : origins, methods, and uses in the mass media

書誌事項

Communication theories : origins, methods, and uses in the mass media

Werner J. Severin, James W. Tankard, Jr

Addison Wesley Longman, c2001

5th ed

  • : international ed

大学図書館所蔵 件 / 12

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

目次

I. THE CHANGING MEDIA LANDSCAPE. 1. Introduction to Mass Communication Theory. II. SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION. 2. Scientific Method. 3. Models in Mass Communication Research. III. PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA. 4. The Role of Perception in Communication. 5. Problems in Encoding. 6. Analysis of Propaganda: First Theories of Decoding and Effects. IV. THE SOCIAL-PSYCHOLOGICAL APPROACH. 7. Cognitive Consistency and Mass Communication. 8. Theories of Persuasion. 9. Groups and Communication. 10. Mass Media and Interpersonal Communication. V. MASS MEDIA EFFECTS AND USES. 11. Agenda Setting. 12. The Knowledge-Gap Hypothesis. 13. Effects of Mass Communication. 14. Uses of the Mass Media. VI. MEDIA CHANNELS. 15. Mass Media in Modern Society. 16. Media Chains and Conglomerates. 17. Theories of Cyber Communication. VII. BRINGING IT ALL TOGETHER. 18. The Overall Picture.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA51016883
  • ISBN
    • 0801333350
    • 9780205727261
  • LCCN
    00021454
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York ; Tokyo
  • ページ数/冊数
    xv, 411 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
ページトップへ