Economics in a business context
著者
書誌事項
Economics in a business context
（Business in context series）
Business Press, Thomson Learning, c2000
3rd ed
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内容説明・目次
内容説明
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
目次
1. Markets, Marketing and Cost Recovery.
2. Resource Management and Cost Reduction.
3. Accounting for Profit, Value Added and Cash.
4. Strategic Management and Competitive Advantage.
5. Performance Evaluation.
6. The Changing Structural Environment.
7. The Political Environment.
8. The Financial Environment.
9. The International Environment.
10. The Natural Environment.
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