Guide to corporate sponsorship
著者
書誌事項
Guide to corporate sponsorship
Kogan Page, 2000
2nd ed
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注記
"CBI, The Confederation of British Industry"--Cover
内容説明・目次
内容説明
A survey of major companies has been conducted to research current trends in corporate sponsorship. This text aims to establish best practice, what the benefits and dangers are, and how the process should be managed and evaluated. It also explores the charities themselves as businesses.
目次
- The voluntary sector
- voluntary sector profiles
- the business perspective how companies benefit
- how companies benefit
- choosing a cause
- managing the process
- case studies.
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