Business in today's world
著者
書誌事項
Business in today's world
South-Western Pub. Co., c1990
大学図書館所蔵 件 / 全5件
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注記
Includes bibliographical references (p. 592-600) and index
内容説明・目次
内容説明
This book should be of interest to first year students taking professional examinations in business studies and management.
目次
Part 1: Overview of business. Economic foundations of business. Global business. Small business and franchising. "Careers for you" section. Part 2: Social and legal environments. Business ethics and social responsibility. Business regulation and taxes. Legal forms of business ownership. "Careers for you" section. Part 3: Management and human resources. The managers' job. Building the organization. Human resources management. Labor-management relations. "Careers for you" section. Part 4: Marketing management. Marketing management. Products and their distribution. Promotional strategies. Pricing strategies. "Careers for you" section. Part 5: Operations management. Competitiveness through productivity. Production systems. Management information systems and computers. "Careers for you" section. Part 6: Financial management. Financial information and accounting. Financial strategies. Security and commodity exchanges. Money and banking. Risk management and real estate. "Careers for you" section.
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