Marketing
Author(s)
Bibliographic Information
Marketing
(Critical perspectives on business and management)
Routledge, 2001
- : set
- v. 1
- v. 2
- v. 3
- v. 4
- v. 5
Available at 60 libraries
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Note
Includes bibliographies
V. 5 has index
Description and Table of Contents
Description
Table of Contents
- Coverage includes: The Evolution of the Marketing Concept
- The Historical Perspective
- Foundations of Marketing Theory
- Buyer Behaviour
- Marketing Strategy
- Analytical Frameworks - Tools and Techniques for the Analysis of Marketing Problems
- Differentiation and Segmentation
- Branding and Positioning
- The Marketing Mix
- International Marketing and Services Marketing.
by "Nielsen BookData"