Services marketing : people, technology, strategy

Author(s)

• Lovelock, Christopher H.

Bibliographic Information

Services marketing : people, technology, strategy

Christopher Lovelock

Prentice Hall International, c2001

4th ed., international ed

Note

Includes bibliographical references and index

Details

• NCID: BA51185100
• ISBN:
  • 0130289094
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xviii, 717 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.122
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing