The airline business in the twenty-first century
著者
書誌事項
The airline business in the twenty-first century
Routledge, 2001
- : hbk
- : pbk
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注記
Includes bibliographical references (p. [231]-234) and index
内容説明・目次
内容説明
This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are:
* the low-cost airline
* the impact of electronic commerce
* the debate on global airline alliances
* privatizing state-owned airlines
* the creation of a Trans Atlantic Common Aviation area
Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.
目次
1. Recent Trends and Future Prospects 2. Towards 'Open Skies' 3. Beyond 'Open Skies' 4. Alliances: A response to uncertainty or an economic necessity? 5. Labour Is the Key 6. The Low-Cost Revolution 7. E-commerce @ airlines.co 8. State-Owned Airlines: A dying breed or a suitable case for treatment? 9. Strategies for the Twenty-First Century
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