The handbook of international market research techniques

Author(s)

• Birn, Robin

Bibliographic Information

The handbook of international market research techniques

edited by Robin J. Birn

Kogan Page, 2000

2nd ed

Other Title

A handbook of market research techniques

Note

Includes bibliographies and index

Previously published as: A handbook of market research techniques. 1990

Details

• NCID: BA51208782
• ISBN:
  • 0749426160
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxvi, 591 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • UDC : 659.113.2
  • DC20 : 658.83
• Subject Headings:
  • PRECIS : Market research
  • LCSH : Marketing research