The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships

著者

• Bergeron, Bryan P.

書誌事項

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships

Bryan P. Bergeron

McGraw-Hill, c2001

注記

Bibliography: p. [235]

Includes index

内容説明・目次

内容説明

The text helps readers get up to speed on the use of emotionally intelligent interfaces (EII). EIIs are driven by data from previous customer transactions to provide each client with the individual attention they deserve. The book explains how to create the infrastructure needed to support EIIs.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA51210219
• ISBN:
  • 007136479X
• LCCN: 00057875
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxvi, 261 p.
• 大きさ: 24 cm
• 分類:
  • NDC9 : 675
  • LCC : HF5415.525
  • DC21 : 658.8/12
• 件名:
  • LCSH : Customer loyalty
  • LCSH : Internet marketing