The 11 immutable laws of Internet branding

書誌事項

The 11 immutable laws of Internet branding

Al Ries and Laura Ries

HarperBusiness, c2000

1st ed

タイトル別名

Eleven immutable laws of Internet branding

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注記

Includes index

内容説明・目次

内容説明

Offers practical advice on capitalising on the internet as an essential part of successful branding for all types of businesses. It is short, to the point, and never theoretical.

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