Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author(s)

Bibliographic Information

Crossing the chasm : marketing and selling high-tech products to mainstream customers

Geoffrey A. Moore ; with a foreword by Regis McKenna

HarperBusiness, c1999

Rev. ed

Available at  / 4 libraries

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Note

Includes index

Details

  • NCID
    BA51234760
  • ISBN
    • 0066620023
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xxi, 227 p.
  • Size
    21 cm
  • Classification
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