Crossing the chasm : marketing and selling high-tech products to mainstream customers

著者

• Moore, Geoffrey A.

書誌事項

Crossing the chasm : marketing and selling high-tech products to mainstream customers

Geoffrey A. Moore ; with a foreword by Regis McKenna

HarperBusiness, c1999

Rev. ed

注記

Includes index

内容説明・目次

内容説明

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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詳細情報

• NII書誌ID(NCID): BA51234760
• ISBN:
  • 0066620023
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxi, 227 p.
• 大きさ: 21 cm
• 分類:
  • NDC9 : 675