Marketing : creating and keeping customers in an e-commerce world

Author(s)

• Zikmund, William G.
• D'Amico, Michael

Bibliographic Information

Marketing : creating and keeping customers in an e-commerce world

William G. Zikmund, Michael d'Amico

South-Western College Pub., c2001

7th ed

Other Title

The power of marketing

Note

Includes bibliographical references (p. 660-669) and indexes

• NCID: BA51286968
• ISBN:
  • 0324072694
• LCCN: 00032240
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, Ohio
• Pages/Volumes: xxxiii, 689 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing