Butterfly economics : a new general theory of social and economic behavior
著者
書誌事項
Butterfly economics : a new general theory of social and economic behavior
Pantheon Books, c1998
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内容説明・目次
内容説明
In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
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