IBM redux : Lou Gerstner and the business turnaround of the decade

書誌事項

IBM redux : Lou Gerstner and the business turnaround of the decade

Doug Garr

J. Wiley, c2000

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注記

Includes bibliographical references (p. [365]-367) and index

内容説明・目次

内容説明

Here is the first unauthorized and in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Since joining IBM in 1993, Lou Gerstner has presided over one of the most remarkable comebacks in business history, taking IBM from an $8 billion annual loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become a superstar of business, recognised three years consecutively by Vanity Fair as one of the top American movers-and-shakers, although he remains an elusive and guarded public figure. Garr's account is drawn from more than 150 interviews and hundreds of pages of documents, with unprecedented access to current and former IBM employees, and has already received enthusiastic reviews (see reviews section - more to follow).

目次

Chapter 1 - A Brand Guy in the Information Age Chapter 2 - Would Anyone Want This Job? Chapter 3 - A New Man in Armonk Chapter 4 - First Months, First Moves Chapter 5 - A Vertical Version of Reality Chapter 6 - The Making of a CEO Chapter 7- Seismic Shakes in Big Blue's Culture Chapter 8 - Two Camels in Front of a Pizza Hut Chapter 9 - That Strange, Elusive PC Company Chapter 10 - At War with the Evil Empire Chapter 11 - Gerstner Grabs for Groupware Chapter 12 - A Shifting Wind in Armonk Chapter 13 - New Images in the House that Lou Built Chapter 14 - Leadership - At Home and Abroad Chapter 15 - Network Computers and Big Blue's Servers Chapter 16 - A Loss Leader Even Lou Can Live With Chapter 17 - There's No Place to Hide Full Disclosure Notes Bibliography Index

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