Strategic management : concepts & cases

著者

書誌事項

Strategic management : concepts & cases

Fred R. David

Prentice Hall, c2001

8th ed

  • : pbk
  • : hbk

タイトル別名

Strategic management : concepts and cases

大学図書館所蔵 件 / 全15件

この図書・雑誌をさがす

注記

Includes bibliographies and indexes

内容説明・目次

内容説明

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises-and the most up-to-date compilation of real-world company cases ever assembled in a business policy text-provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.

目次

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) INTRODUCTION. How to Analyze a Business Policy Case. Instructions for Using The Strategy Formulator Software. I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. Name Index. Subject Index. Company index. CASES. (NOTE: *= New to This Edition. All Cases Updated with 1999 Financial Information.) Service Companies. Internet Companies. 1. E-Trade, Inc.-2000, Phillip Lynn. * 2. E-Bay Inc.-2000, Stephen M. Giordano. * 3. Amazon.com, Inc.-2000, Phillip Bartlett and Fred David. *Retailers. 4. The Limited, Inc.-2000, Jill Austin. 5. Wal-Mart Stores Inc.-2000, Amit Shah and Tyra Phipps. 6. Target Corporation-2000, Henry H. Beam.Hotel and Gaming. 7. Mandalay Resort Group-2000, John Ross. 8. Harrahs Entertainment, Inc.-2000, Mary R. Dittman.Banks. 9. First Union Corporation-2000, Brian E. Williamson. *10. Wachovia Corporation-2000, Jule Eldridge III. *Zoos and Clubs.11. The Audubon Institute-2000, Caroline Fisher and Claire J. Anderson.12. Riverbanks Zoological Park and Botanical Garden-2000, Carolyn R. Stokes and Eugene M. Bland.13. The Classic Car Club of America-2000, Matthew C. Sonfield.Hospitals.14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.15. Quorum Health Group, Inc.-2000, Teresa DeWitt Dullaghan. *Travel.16. Greyhound Lines, Inc.-2000, James Harbin.17. Carnival Corporation-2000, Mike Keefe et al.18. Southwest Airlines Co.-2000, Amit Shah and Charles R. Sterrett.Churches.19. Central United Methodist Church-2000, Robert T. Barrett.20. Elkins Lake Baptist Church-2000, Paul Reed et al.Railroad.21. RailTex, Inc.-2000, Paul Reed et al. Manufacturing Companies. Transportation.22. Harley-Davidson, Inc.-2000, Ricky Cox.23. Winnebago Industries, Inc.-2000, Eugene M. Bland and John G. Marcis.Cosmetics.24. Avon Products, Inc.-2000, James Camerius.25. Revlon, Inc.-2000, M. Jill Austin.Food.26. Pilgrim's Pride Corporation- 2000, James L. Harbin.27. H.J. Heinz Company-2000, Henry H. Beam.28. Hershey Foods Corporation- 2000, Forest R. David.Aerospace.29. The Boeing Company-2000, Carolyn R. Stokes.30. Lockheed Martin Corporation-2000, Wayne Chamblee. *Computers.31. Dell Computer Corporation-2000, Cindy R. Smith.32. Apple Computer, Inc.-2000, David Stanton.33. Compaq Computer Corporation-2000, Maria Margiotis. *34. Research in Motion-2000, David Griffin. *Medical.35. Stryker Corporation-2000, Henry H. Beam.36. Biomet, Inc.-2000, Satish P. Deshpande.Magazines.37. Playboy Enterprises, Inc.-2000, Kay W. Lawrimore and Fred R. David.38. Readers Digest Association, Inc.-2000, Caroll Braddock. *Footwear.39. Nike, Inc.-2000, M. Jill Austin.40. Reebok International, Ltd.-2000, Angela G. Page. *Tobacco.41. UST, Inc.-2000, Marilyn M. Helms and Fred R. David.

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