Strategic management : concepts & cases
著者
書誌事項
Strategic management : concepts & cases
Prentice Hall, c2001
8th ed
- : pbk
- : hbk
- タイトル別名
-
Strategic management : concepts and cases
大学図書館所蔵 全15件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
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注記
Includes bibliographies and indexes
内容説明・目次
内容説明
For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy.
Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises-and the most up-to-date compilation of real-world company cases ever assembled in a business policy text-provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.
目次
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) INTRODUCTION.
How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
CASES. (NOTE: *= New to This Edition. All Cases Updated with 1999 Financial Information.)
Service Companies.
Internet Companies. 1. E-Trade, Inc.-2000, Phillip Lynn. * 2. E-Bay Inc.-2000, Stephen M. Giordano. * 3. Amazon.com, Inc.-2000, Phillip Bartlett and Fred David. *Retailers. 4. The Limited, Inc.-2000, Jill Austin. 5. Wal-Mart Stores Inc.-2000, Amit Shah and Tyra Phipps. 6. Target Corporation-2000, Henry H. Beam.Hotel and Gaming. 7. Mandalay Resort Group-2000, John Ross. 8. Harrahs Entertainment, Inc.-2000, Mary R. Dittman.Banks. 9. First Union Corporation-2000, Brian E. Williamson. *10. Wachovia Corporation-2000, Jule Eldridge III. *Zoos and Clubs.11. The Audubon Institute-2000, Caroline Fisher and Claire J. Anderson.12. Riverbanks Zoological Park and Botanical Garden-2000, Carolyn R. Stokes and Eugene M. Bland.13. The Classic Car Club of America-2000, Matthew C. Sonfield.Hospitals.14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.15. Quorum Health Group, Inc.-2000, Teresa DeWitt Dullaghan. *Travel.16. Greyhound Lines, Inc.-2000, James Harbin.17. Carnival Corporation-2000, Mike Keefe et al.18. Southwest Airlines Co.-2000, Amit Shah and Charles R. Sterrett.Churches.19. Central United Methodist Church-2000, Robert T. Barrett.20. Elkins Lake Baptist Church-2000, Paul Reed et al.Railroad.21. RailTex, Inc.-2000, Paul Reed et al. Manufacturing Companies.
Transportation.22. Harley-Davidson, Inc.-2000, Ricky Cox.23. Winnebago Industries, Inc.-2000, Eugene M. Bland and John G. Marcis.Cosmetics.24. Avon Products, Inc.-2000, James Camerius.25. Revlon, Inc.-2000, M. Jill Austin.Food.26. Pilgrim's Pride Corporation- 2000, James L. Harbin.27. H.J. Heinz Company-2000, Henry H. Beam.28. Hershey Foods Corporation- 2000, Forest R. David.Aerospace.29. The Boeing Company-2000, Carolyn R. Stokes.30. Lockheed Martin Corporation-2000, Wayne Chamblee. *Computers.31. Dell Computer Corporation-2000, Cindy R. Smith.32. Apple Computer, Inc.-2000, David Stanton.33. Compaq Computer Corporation-2000, Maria Margiotis. *34. Research in Motion-2000, David Griffin. *Medical.35. Stryker Corporation-2000, Henry H. Beam.36. Biomet, Inc.-2000, Satish P. Deshpande.Magazines.37. Playboy Enterprises, Inc.-2000, Kay W. Lawrimore and Fred R. David.38. Readers Digest Association, Inc.-2000, Caroll Braddock. *Footwear.39. Nike, Inc.-2000, M. Jill Austin.40. Reebok International, Ltd.-2000, Angela G. Page. *Tobacco.41. UST, Inc.-2000, Marilyn M. Helms and Fred R. David.
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