Franchising hospitality services
著者
書誌事項
Franchising hospitality services
（The hospitality, leisure and tourism series）
Butterworth-Heinemann, 2000
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
目次
- Franchising organization and debates - introduction
- History and development
- Franchising research: a failed literature?
- Entrepreneurs or intrapreneurs?
- Empowered franchisees?
- Financial fundamentals
- Catering
- Hotels
- Licensed Retail
- Travel, trade and transport
- The case of McDonald's Restaurants Limited
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