The 75 greatest management decisions ever made : --and 21 of the worst

Author(s)

• Crainer, Stuart

Bibliographic Information

The 75 greatest management decisions ever made : --and 21 of the worst

Stuart Crainer

AMACOM, American Management Association, c1999

Other Title

Seventy-five greatest management decisions ever made

Note

Includes bibliographical references (p. [xxi]) and index

Description and Table of Contents

Description

Drawn from around the world and throughout the ages, this volume is a thoroughly entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church, to Walt Disney's decision to call his mouse Micky instead of Mortimer, to the creation of Amazon.com.

Table of Contents

• Industry investors
• the name game
• marketing magic
• lucky foresight
• leading by example
• supermodels
• getting on
• competitive advantages
• bright ideas
• people power
• the hall of infamy.

by "Nielsen BookData"

Details

• NCID: BA51440398
• ISBN:
  • 081440491X
• LCCN: 99030611
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxix, 239 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.23
  • DC21 : 658.4/03
• Subject Headings:
  • LCSH : Decision making Case studies
  • LCSH : Decision making -- History
  • LCSH : Management Case studies
  • LCSH : Management -- History