Marketing essentials

著者

• Farese, Lois Schneider
• Kimbrell, Grady
• Woloszyk, Carl A.

書誌事項

Marketing essentials

Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

Glencoe/McGraw-Hill, c1997

2nd ed

内容説明・目次

内容説明

Considered the nation&#146s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA51444945
• ISBN:
  • 0026406012
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xx, 620 p.
• 大きさ: 29 cm
• 件名:
  • LCSH : Marketing