Marketing essentials
著者
書誌事項
Marketing essentials
Glencoe/McGraw-Hill, c1997
2nd ed
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内容説明・目次
内容説明
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
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