Successful exhibiting
著者
書誌事項
Successful exhibiting
Kogan Page, 1990
- : pbk
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注記
Bibliography: p. [219]
Includes index
内容説明・目次
- 巻冊次
-
ISBN 9781850917977
内容説明
This guide sets out the reasons for including exhibiting as part of a company's marketing mix. It covers all aspects of exhibiting including venue, setting objectives, stand design and organization, advance publicity, exhibiting abroad and follow-up and evaluation.
目次
- Introducing exhibiting
- setting objectives
- choosing the right exhibitions
- stand design strategy
- promotion strategies for the show
- follow-up sales strategies and evaluation of shows.
- 巻冊次
-
: pbk ISBN 9781850917984
内容説明
This guide sets out the reasons for including exhibiting as part of a company's marketing mix. It covers all aspects of exhibiting including venue, setting objectives, stand design and organization, advance publicity, exhibiting abroad and follow-up and evaluation.
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