Market driven enterprise : product development, supply chains, and manufacturing
著者
書誌事項
Market driven enterprise : product development, supply chains, and manufacturing
Wiley, c2001
大学図書館所蔵 全13件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits
Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.
The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude:
* An analysis of the entire product development and manufacturingprocesses in light of customer needs
* An innovative treatment of digitally connected supply networksand new business models
* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit
* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process
* Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing
For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.
目次
Foreword.
Preface.
Acknowledgments.
INTERFACES AND DECISIONS IN AN ENTERPRISE.
Domain and Process Views of an Enterprise.
Manufacturing Marketing Interface.
Knowledge Organization for Domain Decisions.
PRODUCT DESIGN AND TIME-TO-MARKET.
Marketing Approaches to Product Design.
Design Engineering.
Concurrent Mapping of Product Features.
Product Platform and Variety.
Product Realization.
SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.
The Extended Enterprise: A Supply Chain Perspective.
Electronic Chains of Suppliers and Customers.
Supply Chain Models.
Responsive Manufacturing.
Subject Index.
Author Index.
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