The functional foods revolution : healthy people, healthy profits?
著者
書誌事項
The functional foods revolution : healthy people, healthy profits?
Earthscan, 2001
- : pbk
- : hardback
大学図書館所蔵 全18件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [295]-306) and index
内容説明・目次
- 巻冊次
-
: pbk ISBN 9781853836879
内容説明
Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.
目次
Introduction * Part 1: a New Era in Food and Health? - What are Functional Foods ? * Benecol - the Rise and Fall of the Colossus of the Functional Food World * Part 2: Risk, Regulation and Policy Dilemmas - A Clash of Two Nutrition Revolutions and Cultures? * Eating and Drinking in the Risk Society - Implications of Risk for Functional Food * Health Claims and Functional Food * Part 3: The Unfolding of the Functional Foods Revolution Across the World - The Japanese Invented Functional Food * The US - Breaking the Boundaries Between Food, Medicine and Health * Is Finland the 'Silicon Valley' of European Functional Foods? * Part 4: Global Marketing and Strategic Challenges - The Marketing of Functional Food and the European Dairy Industry * Functional Food Strategies - Lessons from the Revolutions * Part 5: The Healthful Company (tm) : A Leap Forward * Appendices * Notes * References * Index
- 巻冊次
-
: hardback ISBN 9781853836886
内容説明
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
目次
- The functional foods revolution and becoming a "healthful company"
- functional foods explained
- case study - Benecol
- two models of nutrition - "healthy eating" versus "functional foods"
- the health claims
- risk, medicine and functional foods
- the Japanese lead
- food, diet and drugs in the US
- Finland - silicon valley of food
- the battle of the little bottles
- the marketing lessons
- becoming a "healthful company".
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