New-product diffusion models

Author(s)

• Mahajan, Vijay
• Muller, Eitan
• Wind, Yoram J.

Bibliographic Information

New-product diffusion models

edited by Vijay Mahajan, Eitan Muller, Yoram Wind

（International series in quantitative marketing, 11）

Kluwer Academic, c2000

• : alk. paper

Note

System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher

Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania

Publisher change (around 2004): New York : Springer

Includes bibliographical references and index

"ISQM11"

Details

• NCID: BA51508276
• ISBN:
  • 0792377516
• LCCN: 00024639
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xi, 355 p.
• Size: 25 cm.
• Attached Material: 1 computer disk (3 1/2 in.)
• Classification:
  • LCC : HF5415.153
  • DC21 : 658.5/75
• Subject Headings:
  • LCSH : New products -- Mathematical models Congresses
  • LCSH : Product management -- Mathematical models Congresses
• Parent Bibliography ID:
  • BA0685130X