New-product diffusion models
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書誌事項
New-product diffusion models
(International series in quantitative marketing, 11)
Kluwer Academic, c2000
- : alk. paper
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注記
System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher
Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania
Publisher change (around 2004): New York : Springer
Includes bibliographical references and index
"ISQM11"