Public communication campaigns

Author(s)

• Rice, Ronald E.
• Atkin, Charles K.

Bibliographic Information

Public communication campaigns

Ronald E. Rice, Charles K. Atkin, editors

Sage, c2001

3rd ed

• : hdc
• : pbk

Note

Includes bibliographical references (p. 403-406) and index

Details

• NCID: BA51509450
• ISBN:
  • 0761922059
  • 0761922067
• LCCN: 00011070
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xi, 428 p.
• Size: 23 cm
• Classification:
  • LCC : HM1226
  • DC21 : 659
• Subject Headings:
  • LCSH : Publicity
  • LCSH : Public relations
  • LCSH : Advocacy advertising