One-to-one web marketing : build a relationship marketing strategy one customer at a time
著者
書誌事項
One-to-one web marketing : build a relationship marketing strategy one customer at a time
John Wiley, c2001
2nd ed
- : pbk
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注記
"Wiley computer publishing"
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998
Includes index
内容説明・目次
内容説明
This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
目次
Foreword. Acknowledgements. Introduction. One-to-One Web Marketing Overview. One-to-One Web Site Personalization. One-to-One E-Mail. One-to-One Web Advertising and Promotion. One-to-One Web Community. One-to-One Web Data Analysis. One-to-One Web CRM. One-to-One Web Collaboration. One-to-One Web Privacy. The One-to-One Web Marketing Future. Index.
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