One-to-one web marketing : build a relationship marketing strategy one customer at a time

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書誌事項

One-to-one web marketing : build a relationship marketing strategy one customer at a time

Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke

John Wiley, c2001

2nd ed

  • : pbk

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注記

"Wiley computer publishing"

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998

Includes index

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