One-to-one web marketing : build a relationship marketing strategy one customer at a time

著者

• Allen, Cliff
• Kania, Deborah
• Yaeckel, Beth

書誌事項

One-to-one web marketing : build a relationship marketing strategy one customer at a time

Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke

John Wiley, c2001

2nd ed

• : pbk

注記

"Wiley computer publishing"

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998

Includes index

• NII書誌ID(NCID): BA51537274
• ISBN:
  • 0471404004
• LCCN: 00068488
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xv, 351 p.
• 大きさ: 24 cm.
• 付属資料: 1 CD-ROM
• 分類:
  • LCC : HF5415.1265
  • DC21 : 658.8/4
• 件名:
  • LCSH : Internet marketing
  • LCSH : Market segmentation
  • LCSH : Web sites -- Design
  • LCSH : Internet advertising