Women in public relations : how gender influences practice
著者
書誌事項
Women in public relations : how gender influences practice
(The Guilford communication series)
Guilford Press, 2001
大学図書館所蔵 全11件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Bibliography: p. 369-405
Includes index
内容説明・目次
内容説明
The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination, how public relations stacks up agianst other professions on gender-related issues, the challenges facing female managers and entrpreneurs, the experiences of ethnic minority professionals, the salary gap, the glass ceiling, and how to foster solutions on individual, organizational, and societal levels.
目次
The Purpose of This Book. Understanding the Issues. Parallels with Women in Diverse Fields. Women in Management and Entrepreneurship. The Promise of Diversity for Public Relations. African Americans, Asian Amercians, and Hispanic Americans in U.S. Public Relations. Credibility, Encroachment, Power, and Sublimation. The Gender Gap in Public Relations Salaries. Public Relations Roles. The Glass Ceiling. Explaining Gender Inequality in the Work Place. Liberal Feminist Strategies for Women's Advancement. Feminist Strategies with Radical Intent. Final Thoughts. Appendix: Research Design
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