New products : concepts, development, and strategy : sixth annual New Products Marketing Conference sponsored by the Detroit Chapter of the American Marketing Association, March 17-18, 1966

Author(s)

    • New Products Marketing Conference
    • Scrase, Robert R.

Bibliographic Information

New products : concepts, development, and strategy : sixth annual New Products Marketing Conference sponsored by the Detroit Chapter of the American Marketing Association, March 17-18, 1966

Robert R. Scrase, editor

(Michigan business papers, no. 43)

Bureau of Business Research, Graduate School of Business Administration University of Michigan, c1967

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Details

  • NCID
    BA51695559
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor
  • Pages/Volumes
    viii, 91 p.
  • Size
    23 cm
  • Parent Bibliography ID
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