New products : concepts, development, and strategy : sixth annual New Products Marketing Conference sponsored by the Detroit Chapter of the American Marketing Association, March 17-18, 1966

著者

    • New Products Marketing Conference
    • Scrase, Robert R.

書誌事項

New products : concepts, development, and strategy : sixth annual New Products Marketing Conference sponsored by the Detroit Chapter of the American Marketing Association, March 17-18, 1966

Robert R. Scrase, editor

(Michigan business papers, no. 43)

Bureau of Business Research, Graduate School of Business Administration University of Michigan, c1967

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詳細情報

  • NII書誌ID(NCID)
    BA51695559
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Ann Arbor
  • ページ数/冊数
    viii, 91 p.
  • 大きさ
    23 cm
  • 親書誌ID
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