New products : concepts, development, and strategy : sixth annual New Products Marketing Conference sponsored by the Detroit Chapter of the American Marketing Association, March 17-18, 1966
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New products : concepts, development, and strategy : sixth annual New Products Marketing Conference sponsored by the Detroit Chapter of the American Marketing Association, March 17-18, 1966
(Michigan business papers, no. 43)
Bureau of Business Research, Graduate School of Business Administration University of Michigan, c1967
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