Readings in contemporary marketing

Author(s)

• Johnson, Eugene M.
• House, Ray S.
• McDaniel, Carl D.

Bibliographic Information

Readings in contemporary marketing

edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr

Dryden Press, c1977

2nd ed

Note

Includes bibliographical references

Details

• NCID: BA51714019
• ISBN:
  • 0030190118
• LCCN: 76024084
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: 347 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures