Case studies in marketing, advertising, and public relations

Author(s)

• McIver, Colin
• CAM Foundation
• Institute of Marketing

Bibliographic Information

Case studies in marketing, advertising, and public relations

edited by Colin McIver

Heinemann, 1984

• : pbk

Note

"Published on behalf of the CAM Foundation and the Institute of Marketing."

Details

• NCID: BA51767853
• ISBN:
  • 0434912352
• LCCN: 86108480
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 224 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.G7
  • DC19 : 658.8/00941
• Subject Headings:
  • LCSH : Marketing -- Great Britain -- Case studies
  • LCSH : Advertising -- Great Britain -- Case studies
  • LCSH : Public relations -- Great Britain -- Case studies