Case studies in marketing, advertising, and public relations

著者

• McIver, Colin
• CAM Foundation
• Institute of Marketing

書誌事項

Case studies in marketing, advertising, and public relations

edited by Colin McIver

Heinemann, 1984

• : pbk

注記

"Published on behalf of the CAM Foundation and the Institute of Marketing."

詳細情報

• NII書誌ID(NCID): BA51767853
• ISBN:
  • 0434912352
• LCCN: 86108480
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: viii, 224 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.12.G7
  • DC19 : 658.8/00941
• 件名:
  • LCSH : Marketing -- Great Britain -- Case studies
  • LCSH : Advertising -- Great Britain -- Case studies
  • LCSH : Public relations -- Great Britain -- Case studies