The marketing and public relations handbook for museums, galleries and heritage attractions

Author(s)

• Runyard, Sue
• French, Ylva

Bibliographic Information

The marketing and public relations handbook for museums, galleries and heritage attractions

Sue Runyard and Ylva French

（Professional museum and heritage series）

Altamira Press, c1999

Other Title

Marketing & public relations handbook for museums, galleries & heritage attractions

Note

Includes bibliographical references (p. 282) and index

Details

• NCID: BA51778350
• ISBN:
  • 0742504077
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Walnut Creek, Calif.
• Pages/Volumes: xiv, 290 p.
• Size: 25 cm
• Classification:
  • DC21 : 069.0688
• Subject Headings:
  • LCSH : Museums -- Marketing
  • LCSH : Museums -- Public relations
• Parent Bibliography ID:
  • BA51766114