The IBM way : insights into the world's most successful marketing organization

Author(s)

• Rodgers, F. G. (Francis G.)
• Shook, Robert L.

Bibliographic Information

The IBM way : insights into the world's most successful marketing organization

F.G. Buck Rodgers, with Robert L. Shook

（Perennial library, 1417）

Harper & Row, 1987

• : pbk

Note

Includes index

Description and Table of Contents

Description

The paperback edition of the national bestseller that explains how IBM's innovative marketing philosophy made it the most successful sales-oriented organization in the world.

by "Nielsen BookData"

Details

• NCID: BA51817011
• ISBN:
  • 0060914173
• LCCN: 85045223
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 235 p.
• Size: 21 cm
• Classification:
  • LCC : HD9696.C64
  • DC19 : 338.7/61004/0973
• Subject Headings:
  • LCSH : International Business Machines Corporation
  • LCSH : Computers -- Marketing -- Case studies
  • LCSH : Electronic office machines -- Marketing -- Case studies
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0038739X