Marketing for the voluntary sector : a guide to measuring marketing performance

Author(s)

• Keaveney, Paula
• Kaufmann, Michael
• Marketing

Bibliographic Information

Marketing for the voluntary sector : a guide to measuring marketing performance

edited by Paula Keaveney and Michael Kaufmann in association with Marketing

（Marketing in action series / series editor, Norman Hart）

Kogan Page, 2001

Note

Includes bibliographical references and index

Details

• NCID: BA51972885
• ISBN:
  • 0749432500
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 180 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA26383689