Mail and internet surveys : the tailored design method
著者
書誌事項
Mail and internet surveys : the tailored design method
J. Wiley, c2000
2nd ed
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注記
Rev. ed. of: Mail and telephone surveys. c1978
Includes bibliographical references (p. 435-446) and index
内容説明・目次
内容説明
The first edition of this book has been the guide for professionals, researchers, and students in all fields who want to learn how to plan and conduct effective surveys. This updated and revised edition of Dillman's classic text explains how to maximize response rates and get high-quality feedback from self-administered, electronic, and mail surveys.
目次
ELEMENTS OF THE TAILORED DESIGN METHOD. Introduction to Tailored Design. Writing Questions. Constructing the Questionnaire. Survey Implementation. Reduction of Coverage and Sampling Errors. TAILORING TO THE SURVEY SITUATION. Mixed--Mode Surveys. Alternative Questionnaire Delivery: In Person, to Groups, and Through Publications. When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys. Household and Individual Person Surveys by Government. Surveys of Businesses and Other Organizations. Internet and Interactive Voice Response Surveys. Optical Scanning and Imaging, and the Future of Self--Administered Surveys. References. Index.
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