Strategy and the business landscape : core concepts
Author(s)
Bibliographic Information
Strategy and the business landscape : core concepts
Prentice Hall, c2001
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
For a first-year MBA strategy course grounded in business strategy.
Pankaj Ghemawat, respected and renowned Harvard Business School Professor, has designed and written a brief strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices. In order to allow for more flexibility in course management, this version of the text does not include the Harvard cases originally published with the text.
Table of Contents
1. The Origins of Strategy.
2. Mapping the Business Landscape.
3. Creating Competitive Advantage.
4. Anticipating Competitive and Cooperative Dynamics.
5. Building and Sustaining Success.
Credits.
Name Index.
Company Index.
Subject Index.
by "Nielsen BookData"