Strategy and the business landscape : core concepts
著者
書誌事項
Strategy and the business landscape : core concepts
Prentice Hall, c2001
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For a first-year MBA strategy course grounded in business strategy.
Pankaj Ghemawat, respected and renowned Harvard Business School Professor, has designed and written a brief strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices. In order to allow for more flexibility in course management, this version of the text does not include the Harvard cases originally published with the text.
目次
1. The Origins of Strategy.
2. Mapping the Business Landscape.
3. Creating Competitive Advantage.
4. Anticipating Competitive and Cooperative Dynamics.
5. Building and Sustaining Success.
Credits.
Name Index.
Company Index.
Subject Index.
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