The attention economy : understanding the new currency of business

著者

書誌事項

The attention economy : understanding the new currency of business

Thomas H. Davenport, John C. Beck

Harvard Business School Press, c2001

  • : [pbk.]

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注記

Includes index

内容説明・目次

巻冊次

ISBN 9781578514410

内容説明

This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.

目次

Preface 1. A New Perspective on Business: Welcome to the Attention Economy 2. Attention, the Story So Far: What Attention Is and Isn't 3. Doing a Number on You: The Measurement of Attention 4. From Amoebas to Apes: The Psychobiology of Attention 5. Luddites Beware: Attention Technologies 6. The Hidden Persuaders: Lessons fron the Attention Industries 7. Eyeballs and Cyber Malls: E-Commerce and Attention 8. Command Performance: Leadership and Attention 9. Focused Choices and Global Resources: Strategy and Attention 10. Off the Org Chart: Organizational Structure and Attention 11. "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention 12. From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
巻冊次

: [pbk.] ISBN 9781578518715

内容説明

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

目次

1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy

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