Marketing management : analysis, planning, and control

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management : analysis, planning, and control

Philip Kotler

（The Prentice-Hall series in marketing）

Prentice/Hall international, c1984

5th ed

• : pbk

Note

Previous ed.: 1980

Includes indexes

Details

• NCID: BA52270282
• ISBN:
  • 0135579279
  • 0135580242
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxi, 794 p.
• Size: 24cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00314647