Communication planning revisited
Author(s)
Bibliographic Information
Communication planning revisited
(Monographs on communication planning, 5)
UNESCO, 1992
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Description and Table of Contents
Description
Analyzes the potential and record of communication planning in building up institutions, networks and communications systems, and explores to what extent a planned approach can help in the development of ideas and concepts. By the author of the monograph, "Communication Planning for Development".
Table of Contents
- Planning principles reassessed
- case-studies of communication planning - planning for products, planning for institutions, planning for networks, planning for systems, planning for concepts
- an evolutionary framework.
by "Nielsen BookData"