Communication models for the study of mass communications
著者
書誌事項
Communication models for the study of mass communications
Prentice Hall , Pearson Education, 1993
2nd ed
並立書誌 全1件
大学図書館所蔵 件 / 全5件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
目次
1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index
「Nielsen BookData」 より