Consumer behavior : buying, having, and being

書誌事項

Consumer behavior : buying, having, and being

Michael R. Solomon

(The Prentice-Hall international series in marketing)

Prentice Hall, c2002

5th ed

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this edition are such features as: an expanded focus on online consumer behaviour; and treatment of topics including virtual communities, virtual marketing, and e-commerce. The book includes such concepts as Gen Y consumers, cultural capital, guerilla marketing, meme theory, and diffusion of hip hop fashions.

目次

1. An Introduction to Consumer Behavior. I. CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation and Values. 5. The Self. 6. Personality and Lifestyles. 7. Attitudes. 8. Attitude Change and Interactive Communications. II. CONSUMERS AS DECISION MAKERS. 9. Individual Decision Making. 10. Buying and Disposing. 11. Group Influence and Opinion Leadership. 12. Organizational and Household Decision Making. III. CONSUMERS AND SUBCULTURES. 13. Income and Social Class. 14. Ethnic, Racial, and Religious Subcultures. 15. Age Subcultures. IV. CONSUMERS AND CULTURE. 16. Cultural Influences on Consumer Behavior. 17. The Creation and Diffusion of Consumer Culture.

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詳細情報

  • NII書誌ID(NCID)
    BA52418995
  • ISBN
    • 013091360X
  • LCCN
    00050166
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xvii, 549 p.
  • 大きさ
    27 cm
  • 分類
  • 件名
  • 親書誌ID
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