Entertainment industry economics : a guide for financial analysis
著者
書誌事項
Entertainment industry economics : a guide for financial analysis
Cambridge University Press, 2001
5th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The entertainment industry is one of the largest sectors of the United States economy and fast becoming one of the most prominent globally as well. In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, television and cable programming, music, broadcasting, casino wagering and gambling, sports, publishing, performing arts, theme parks, and toys. This edition incorporates a full chapter on the Internet, covering the web's operational features, revenue sources, and the net's role as an agent of change. Other expanded features include sections on industrial structure, asset valuation methods, and comparative price trends. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the US and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
目次
- Preface
- Part I. Introduction: 1. Economic perspectives
- Part II. Media-Dependent Entertainment: 2. Movie macroeconomics
- 3. Making and marketing movies
- 4. Financial accounting in movies and television
- 5. Music
- 6. Broadcasting
- 7. Cable
- 8. Internet
- 9. Publishing
- 10. Toys and games
- Part III. Live Entertainment: 11. Gaming and wagering
- 12. Sports
- 13. Performing arts and culture
- 14. Amusement/theme parks
- Part IV. Roundup: Notes
- Appendix
- Supplementary data
- Glossary
- References
- Index.
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