Strategies for success in the new telecommunications marketplace

著者
    • Strouse, Karen G.
書誌事項

Strategies for success in the new telecommunications marketplace

Karen G. Strouse

(The Artech House telecommunication library)

Artech House, c2001

この図書・雑誌をさがす
注記

Includes bibliographical references and index

内容説明・目次

内容説明

The author examines the slow pace of competitive development in the US telecommunications industry and the lack of risk-taking to provide consumers with a better service. The author also considers the situation in other developed countries.

目次

  • Map of the market
  • today's telecommunications landscape
  • competitive successes
  • blunders in the competitive market
  • rewriting the rules for success
  • strategic decisions
  • strategies for success
  • business modelling
  • core competencies
  • organizational strategies
  • competitive parity
  • distribution strategies
  • pricing
  • best in-class performance
  • customer service
  • technology management
  • business expansion
  • cost leadership
  • funding strategies.

「Nielsen BookData」 より

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