Innovating the corporation : creating value for customers and shareholders

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書誌事項

Innovating the corporation : creating value for customers and shareholders

Thomas Kuczmarski, Arthur Middlebrooks, Jeffrey Swaddling

NTC Business Books, c2001

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注記

Includes bibliographical references (p. 255-257) and index

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内容説明

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated inn

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