Innovating the corporation : creating value for customers and shareholders

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Bibliographic Information

Innovating the corporation : creating value for customers and shareholders

Thomas Kuczmarski, Arthur Middlebrooks, Jeffrey Swaddling

NTC Business Books, c2001

Available at  / 12 libraries

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Note

Includes bibliographical references (p. 255-257) and index

Description and Table of Contents

Description

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated inn

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