The intelligent asset allocator : how to build your portfolio to maximize returns and minimize risk
著者
書誌事項
The intelligent asset allocator : how to build your portfolio to maximize returns and minimize risk
McGraw Hill, c2001
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注記
Includes bibliographical references (p. 195-197) and index
内容説明・目次
内容説明
Profit through good times and bad with a resilient, diversified portfolio
The Intelligent Asset Allocator has helped thousands of people like you build wealth through carefully diversified portfolios. Now, with global markets in constant flux, balancing risk and reward is more critical than ever.
Self-taught investor William Bernstein offers no gimmicks, inside secrets, or magic solutions-just the facts about investing and calm, smart advice on how to build and manage a portfolio designed for the long run. This is all you need, despite claims of the advisors and pundits looking to profit from your hard-earned money. This easy-to-understand guide provides everything you need, including:
* The basics of finance-historical, psychological, and institutional
* Time-tested strategies for improving the risk/reward ratio
* Ways to sharpen your focus to improve portfolio management
Bernstein walks you through the fundamentals of important topics like multiple-asset portfolios, optimal asset allocations, market efficiency, and strategy implementation.
No one knows the future of markets. Your forecast is as good as that of the last financial pundit you saw on TV. Trust your instincts, trust your research, and trust the proven-effect approach of The Intelligent Asset Allocator, and your portfolio will deliver returns through the blue skies and storms of financial markets.
目次
Introduction: Where Are We?
Everything You Need to Know About Public Speaking
PART ONE: THE SPEAKING GAME
1: Leadership Communications: The Secret Weapon
2: Becoming a Player
3: First, Understand Your Audience
4: Alpha Dogs and Worker Bees
5: Avoiding Dangerous Traps
PART TWO: CREATING THE PERFECT PRESENTATION
6: Get It Together
7: Designing the Perfect Presentation: The POWER Formula
8: The Strong Start
9: Forging a Powerful Message
10: Talking with Pictures
11: The Conversational Approach
12: The Strong Finish
13: Getting the Message Across
PART THREE: DELIVERY
14: The 18-Minute Wall: Audience Attention Span
15: How to Capture Your Audience
16: The PowerPoint Paradox: Designing Visual Aids to Work for You--Never Against You
17: How to Make a Powerful Deck Presentation: Going by the Book
18: Write Like You Speak: Ten Important Rules to Live By
19: The Six Most Common Language Mistakes
20: How to Beat Fear
21: Keep the Momentum Going
22: The Power of Silence
23: Body Language
24: How to Dress
25: How to Read a Prepared Text Like a Pro (and Not Look Like You're Reading)I
26: How to Use Teleprompters
27: Taking a Cue from Stage Monitor
PART FOUR: AFTER THE SPEECH AND MANAGING THE MEDIA
28: The Art of Q & A
29: Dealing with the Media
30: Handling Hecklers
31: Train Yourself
32: What's It All Worth to You?
Test Your New Articulate Executive IQ
Index
「Nielsen BookData」 より