International marketing cases

Author(s)

• Jain, Subhash C.

Bibliographic Information

International marketing cases

Subhash C. Jain

South-Western, c2001

6th ed

Description and Table of Contents

Description

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well.

by "Nielsen BookData"

Details

• NCID: BA52543895
• ISBN:
  • 032410085X
• LCCN: 00059565
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: viii, 192 p.
• Size: 26 cm
• Classification:
  • LCC : HF1416
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management Case studies